AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Drawing & Coloring Apps on iOS in the US
Explore the Q2 2024 trends for the leading Drawing & Coloring apps on the iOS platform in the US, with insights from Sensor Tower. Discover user engagement and download patterns in this creative app category.
In the second quarter of 2024, the Drawing & Coloring app category on iOS witnessed varied user engagement and download trends, as reported by Sensor Tower. Here's a look at how the top five apps performed during this period.
Color by Number：Coloring Games saw its downloads peak at 1.54M in late April, with a general downward trend afterwards, ending the quarter at 673K. Revenue fluctuated, reaching its highest at $869K in the same week as the download peak, and weekly active users (WAUs) saw a high of 9.83M towards the end of April.
IDZ Digital Private Limited's Coloring Games for Kids 2-6! experienced a revenue peak at $589K in late April, with downloads hitting a high of 452K around the same time. The app's WAUs remained relatively stable, with a slight increase to 2.74M in late June.
Disney Coloring World, from StoryToys Limited, showed a modest performance with revenue reaching $473K in early May. Downloads for the app saw a peak of 364K also in late April, while WAUs saw an increase to 571K at the end of April.
Pixel Art － Color by Number from Easybrain had its highest downloads at 1.04M in late April, with revenue peaking at $382K in mid-May. The app's WAUs showed considerable resilience, ending the quarter with a strong 16.94M.
Finally, Baby coloring book for kids 2+ by Bimi Boo Kids Learning Games for Toddlers FZ LLC, saw downloads reach a peak of 526K in late April, while revenue was highest at $292K in mid-May. The WAUs showed a peak of 907K at the end of April, with a slight decline thereafter.
For more detailed insights and analysis, Sensor Tower provides in-depth app performance data and trend tracking.
